5 Ways to Use Local Video Marketing to Boost Consumer-Generated Marketing.

Local Video Marketing

Video marketing has been proven to increase brand awareness, conversion rates, and even traffic and sales by 10-30% or more. What’s not to love? It’s all about using the right video marketing strategy to fit your brand, product, service, and audience. This article will help you create an effective local video marketing campaign that will get you results without being expensive. 

Check out these 5 ways to use Local Video Marketing to boost Consumer-Generated Marketing in 2023!

1) Shoot a “Day in the Life” Video

For this type of video, it is best to think about what a day in your life looks like. What do you do on a typical day? Where do you go? Who are the people that you see regularly? What are some of the things that make your day special or different from other days?  This is an opportunity for your audience to get a feel for your daily life and what makes it unique. It can be a great way to connect with your audience by sharing something personal. If you want to make this video even more personal, add yourself to the footage and show what you do on a typical day. Don’t forget to ask someone who knows you well (such as a close family member) to act as the camera person so they can capture all of your favorite moments.

2) Create a How-To or Tutorial Video

Video marketing is a great way to boost your consumer-generated market and get people talking about your business, but it doesn’t have to be expensive or difficult.

How-To tutorial | DigiUpdates

Show viewers how to do something in your store or office with a short video tutorial. For example, show them how they could replace their car battery at home. Or teach them how to make the perfect cup of coffee by measuring and timing every step in the process. By making this kind of instructional video, your company will become an authority on whatever topic you choose!

Teach Someone Something New. Have someone from your staff talk through some of the features of one of the products that they sell on camera.

3) Host a Q&A Session for Local Video Marketing

You could also create a Q&A for your local video marketing where you answer questions posed by the viewers and offer helpful hints. Have Fun with it: Consumers love entertaining content – which is why so many brands have gone viral using videos of people playing pranks on others or creating challenges for their viewers. Give your followers something fun to watch. There are tons of ways to incorporate fun into videos without breaking the bank. Have employees tell jokes, make funny faces or find silly things around the office and film them.

4) Give a “Behind-the-Scenes” Look

Behind-the-scenes means an inside look at what goes on in the day-to-day operations of a business. It’s a way for consumers to know how the company operates and get excited about it. If your customers see you care enough to take time out of your day and give them a peek behind the curtain, they’ll likely become more loyal because they feel like you’re sharing some insider knowledge with them. 

Behind-The-Scenes | DigiUpdates

Show Your Products: Asking consumers to show their purchases can generate huge results. One popular company does this by encouraging users to share images of themselves wearing clothes from the store. They’ve had over 12 million posts! 

Share Insider Tips: Sharing insider tips can also encourage consumer-generated marketing. Offer up insider information that will be helpful to your consumers or answer questions they might have that are related to your products or services. 

5) Leverage User-Generated Content

User-generated content is one of the best ways to get your message out there. However, if you want to go further, consider using local video marketing. The beauty of this type of marketing is that the videos will be more targeted toward your market and are likely to have more views because they’re being broadcasted on platforms like Facebook, YouTube, and Instagram. Both individuals, as well as businesses, can use these types of videos for promotional purposes. If you’re an individual trying to promote yourself or your business online, think about what you can do with an extra camera phone to capture some footage or maybe even just stop by a small business establishment and ask them if they’d mind having their business featured in a short clip.


Local video marketing is an excellent method for small businesses to boost consumer-generated marketing and expose their goods and services to prospective clients. Even while it might not be the most economical method of promotion, it has a fantastic ROI. Consumers are more likely to trust the content that’s created by a peer, and this type of marketing can help you stand out from your competitors.


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