As more publishers simplified material for specialized audiences and niches, the media and information sector rose to prominence swiftly in the digital epoch. This was the ideal environment for viral content providers to become a major part of the business, prompting various digital firms and IT companies to rethink their content marketing strategy in order to stay relevant and competitive.
About 75-80 percent of digital companies and media houses are now investing heavily in providing competitive content while experts believe that the number is poised to grow as it is imperative for the search engine to look for the best content marketing strategy. So, this blog will help you to find out the four important factors that drive your content.
What is Content Marketing Strategy?
The phrase itself is quite self-explanatory but it has some acuteness that you need to understand. Due to the growing diversification of content and marketing channels, Joe Pulizzi launched the Content Marketing Institute, a global content marketing education and training organization (CMI) in 2012. The Content Marketing Institute suggested the following meaning for this new concept:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.”
In layman’s language, content marketing is driven by publishing relevant content over different marketing channels and mediums to accumulate or attract readers from the vast audience of the Internet. If your website has some relevant content and if any reader chooses to read your content and buy something from your website, then it becomes a profitable customer action.
It all looks easy and simple but when it comes to the huge number of content and audience from around the world or a specific region, analytics will play a crucial role in setting the right content marketing strategy.
Why is Content Marketing Strategy important in this digital era?
The role of content in the SEO and marketing industry is so intense and immense that over 95% of online businesses use content marketing strategies every now and then. The ability to connect to your customers can only come through sharing relevant content through Social Media, Podcasts, Websites, and Video-sharing platforms.
According to HubSpot, over 64% of digital marketers are investing heavily in content marketing through SEO, which is driving 1000% more traffic to a website than traditional marketing.
Moreover, the use of content marketing through multi-channel marketing or by using social media, blogs, YouTube, and SEO will cost much less compared to the cost of traditional marketing.
According to MailChimp, websites with blogs generate 67 percent more leads than non-blogging websites and 47 percent of buyers read 3 to 5 blog features before making a purchase from the website or affiliate.
So, by these stats, you can assume how important content marketing for a particular business is.
How does Content Marketing Strategy work?
Content Marketing Strategy uses a simple fundamental of AIDA, which translates to Attention, Interest, Desire, and Action. AIDA is a robust funneling mechanism used by almost all salesmen and marketers.
4-Step Process For A Robust Content Marketing Strategy
- The first step involves raising awareness or bringing attention to your products and services through relevant content marketing. This will push more audience to your website while some of them may turn into prospects or leads.
- The second step will help you to insert more relevant content that will amplify the interest of the audience to remain engaged with your content and website.
- The next step will require you to publish content that will influence the desire of the readers and audience due to which they may be persuaded or forced to change their mindset.
- The last step is where you make your content turn into dollars. This is where readers or audiences decide to make a purchase. It is called profitable customer action as suggested by Content Marketing Institute.
The bottom line is that content marketing strategy is considered the most critical part of digital marketing that drives inbound customers to your business at a much more affordable cost than conventional marketing. As data and information continue to evolve, emerge, and expand, the role of content marketing will find more relevance in the coming times. And the right content marketing strategist will be the winner.
